Commentary: 'The Odyssey' is great but Imax 70mm snobbery is not the answer to Hollywood's woes Commentary: 'The Odyssey' is great but Imax 70mm snobbery is not the answer to Hollywood's woes

With 'The Odyssey,' Christopher Nolan put a spotlight on Imax 70mm and the hierarchy of premium formats. Which is applaudable, but not a future theatrical business model.

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